The Marketing Executive is responsible for carrying out all aspects of marketing through different platforms. You will support the marketing manager to develop and implement our brand’s marketing campaigns.
Responsibilities include
- Developing content and conceptualizing campaigns focused on increasing brand awareness and customer engagement
- Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested
- Organizing events, sourcing for relevant advertising and sponsorship opportunities
- Collate and report back monthly on performance statistics for all communications across all channels, using these statistics to influence future activity
- Managing the organisations’ social media accounts ensuring all copy is relevant for the different platforms
- Managing social media content
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt
- Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
- Assisting with the production of artwork, sourcing images, print buying and checking copy
- Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy
- Monitoring online community growth
Requirements:
- Keen interest and eye for fashion
- Strong written, verbal and interpersonal communication skills
- Up to date with different social media platforms and other various technologies
- An analytical mind to gather insights and improve marketing activities
