You will assist managers in planning and execution of marketing activities such as branding, promotions, digital media and communications. This role will be integral in understanding and supporting the needs of brand; supporting the development of a strategy and vision, initiating briefs of new projects, interacting with the agencies, and to following through projects.
ESSENTIAL FUNCTIONS:
1. Marketing Communication
a) Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing initiatives, strategies, and budgets
b) Oversee yearly planning with budget and direct the execution of all consumer communication vehicles including advertising creative, trade marketing materials, collaterals and premiums, promotions etc.
c) Coordinate with designer to develop artwork.
2. Branding & Promotions
a) Initiate new consumer promotion campaigns and to develop consumer engagement plans.
b) Oversee and direct the execution of in-store promotions
c) Liaise with 3rd party for purchasing of premiums & timely delivery of premiums to outlets
d) Collaborate with relevant stakeholders to develop highly effective campaigns to support Sales and F&B Teams
e) Partner effectively with key stakeholders including sales, data teams, landlords and external partners
f) Main liaison for press-related matters, which includes drafting of statements or responses with Corporate Communications
3. Digital
a) Plan website weekly updates for feature banners, small banners and promotion page
b) Updates social media marketing channels, content, campaigns and day-to-day activities
c) Curate relevant content to reach the audience most likely to engage, work with and/or advocate on behalf of our brand.
d) Grow engagement, reach, referral traffic and conversions through proactive organic and paid campaigns and management
e) Analyze social media campaigns and make recommendations for changes
f) Implement best practices for social listening, uploading, tagging, reporting, and optimization of channels
GENERAL TASKS:
a) Timely execution planned promotional activities
b) Generate monthly marketing reports to management when needed.
c) Monitor and report expenses and ROI on all marketing activities
d) Administrative matters include team attendance updates, performance reviews and invoice approvals.
ESSENTIAL QUALITIES:
- Minimum tertiary education
- At least 2 years experience in developing marketing plans and campaigns
- Strong project management, multitasking and decision-making skills
- Creative and innovative, with good analytical skills
- Customer centric mentality and possess good written and verbal communication skills as well as interpersonal skills
- Strong problem solving skills with high emotional intelligence
Cathay staff enjoy benefits such as parent care leave, insurance, flexible claim and movie tickets for every free listed movie. There are also training and development opportunities.
Interested applicant, please submit your application stating current and expected salary as well as availability to:
Human Resources
Cathay Cineplexes Pte Ltd
1002 Jalan Bukit Merah
#07-08
Singapore 159456
Email : [email protected]g
We regret to inform you that only suitable candidates will be notified.
