In this role, you'll support the Senior SEO Manager in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps and Data teams, in an executional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.
Our teams move fast, we're growing at an incredible rate and learning along the way. If you're energised by the above, we'd love to hear from you.
Responsibilities:
- Support the website's organic growth target with our Corpsite and Content teams
- Evangelize SEO in terms of website changes impacting SEO, link acquisition and organic content (in conjunction with our Content team),
- Proactive in identifying new opportunities / optimising on existing revenue levers, taking a kaizen approach to growth
- Competitive intelligence, understanding competitor trends and activities in the marketplace, and help Airwallex be ahead
- Be a channel conduit in ensuring SEO best practices and processes are implemented across the different regional websites
- Help develop and scale our offsite backlink profile in order to improve the overall domain authority of the website
- Liaising with engineers in executing technical recommendations, that will benefit not only SEO but wider business teams
- Hands on experience in giving recommendations, and making changes within the CMS platform
- Comfortable and experienced in working with product managers and developers in scoping out and writing out new website feature requirements
- Prescriptive hands on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
- Iterative approach to conversion rate optimisation, in ensuring we’re constantly monitoring and optimising on revenue driving opportunities
- Track, monitor and help report on SEO campaigns in understanding what is driving revenue and growth
- Help establish Airwallex as an SEO leader in the financial services & technology space.
What you will bring:
- 4+ years experience in SEO, with 2+ years experience in B2B, SaaS or Fintech
- Proven track record of driving organic revenue
- Good understanding of international SEO and B2B marketing
- Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions
- Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
- Strong analytical skills to make data-driven decisions for commercial and operational performance
- Strong understanding of EEAT within YMYL verticals
- Strong understanding of online copywriting and how it impacts SEO
- Entrepreneurial mindset and a willingness to be hands on
- Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
- Good HTML and CSS knowledge beneficial
- Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs
