Responsibilities
Plan and implement marketing strategies and plans in order to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alternations as needed.
- To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity
- To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment
- To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
- To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy
- To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand
- To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
- To drive and manage marketing projects, new product development and other initiatives
- To ensure the coordination with media and printing vendors on PR, press release and promotion related materials are timely and the marketing/promotion materials are in high quality
Requirements
- Degree holder in Marketing, Business Administration or related disciplines
- Minimum 3 working experience in advertising, marketing communication in F&B or retail industry
- Self-driven with can-do attitude and ability to deliver quality output
- Result-oriented with strong business acumen and numeric sense
- Excellent interpersonal and communication skills
- Interest working in the dynamic team and passionate about Japanese Culture
- High proficient in MS office particularly Excel & Powerpoint
