We are looking for a passionate and results-driven F&B Marketing Manager to oversee the development and execution of marketing strategies aimed at driving foot traffic into our outlets, increasing brand visibility, and enhancing customer loyalty through effective CRM initiatives. The ideal candidate will have a strong background in marketing within the F&B industry, with a focus on developing innovative campaigns, leveraging various media channels, and implementing CRM strategies to engage with our target audience effectively.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to drive foot traffic into our outlets, increase brand awareness, and generate revenue growth.
- Plan and execute targeted marketing campaigns across various channels, including digital, social media, print, and experiential marketing, to reach our target audience effectively.
- Collaborate with the creative team to develop compelling marketing collaterals, including promotional materials, menus, signage, and advertisements, that resonate with our brand identity and drive customer engagement.
- Utilize data analytics and market research to identify customer preferences, market trends, and opportunities for growth, and tailor marketing strategies accordingly.
- Manage the company's CRM system to effectively capture and analyze customer data, segment the customer base, and develop personalized marketing initiatives to drive repeat business and enhance customer loyalty.
- Monitor and analyze the performance of marketing campaigns and initiatives, track key metrics such as foot traffic, sales conversion, customer retention, and ROI, and make data-driven recommendations for optimization.
- Establish and maintain strong relationships with media partners, influencers, and industry stakeholders to maximize public relations opportunities and enhance brand visibility.
- Stay abreast of industry trends, emerging technologies, and best practices in F&B marketing, and continuously innovate and adapt marketing strategies to stay ahead of the competition.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum of 5 years of experience in marketing roles within the F&B industry, with a proven track record of driving successful marketing campaigns and initiatives.
- Strong understanding of marketing principles, strategies, and tactics, with expertise in digital marketing, social media marketing, and CRM.
- Excellent analytical skills, with the ability to interpret data, analyze market trends, and make data-driven decisions.
- Creative thinker with a passion for developing innovative marketing concepts and strategies that resonate with target audiences.
- Strong project management skills, with the ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Proficiency in marketing analytics tools, CRM software, and Microsoft Office Suite.
- Flexibility to travel as needed.
