Job Description:
We are seeking a highly motivated and creative Digital Marketing Executive to join our dynamic team at Motor-East. This role is ideal for a digital marketing professional who is passionate about the automotive industry and is keen on leveraging digital platforms to enhance brand visibility and drive sales.
Key Responsibilities:
Manage and oversee the company’s social media accounts (Facebook, Instagram, etc.), ensuring regular posting of engaging content that resonates with our target audience.
- Create compelling and interactive content, including promotional assets, photographs, and videos, for a range of channels such as social media, websites, and printed collateral, aimed at capturing the attention of desired audiences.
- Establish and develop marketing communications collaterals which include brochures, banners and press advertisements.
- Conduct thorough market research to identify trends, customer needs, and new opportunities for brand growth.
- Plan and oversee promotional campaigns, measuring their effectiveness and adjusting strategies as necessary. Ensure all campaigns achieve maximum reach at minimal cost.
- Plan, organize and participate in events, such as road shows and product launches, in order to boost sales.
- Analyse marketing data to report on campaign performance and inform future marketing decisions.
- Seek out and build relationships with potential partners, influencers, and media outlets to enhance the brand's visibility and recognition.
- Ensure all of our messaging is consistent and aligned with BYD corporate identity (CI) across all communication collaterals and materials.
Education Qualifications:
Diploma/Degree in Digital Marketing, Business or its equivalent
Professional Requirements:
Knowledge in Graphic Design/Multimedia or a related discipline with minimum of 2 years of relevant working experience.
- Video editing or web designing skills will be an advantage.
- Proficient in Adobe Illustrator and Photoshop.
- Good organisational and communication skills.
- Digital marketing skills and experience is required.
- Ability to work with deadlines and multiple projects.
- Be meticulous and attentive to details.
- Proficient in Microsoft office softwares.
- Highly creative, proactive, and unafraid to make breakthrough suggestions.
- No applications will be accepted from candidates who require a working pass.
Interested candidates are invited to apply online with a comprehensive resume via the APPLY NOW button or email to [email protected].
We regret to inform that only shortlisted candidates will be notified.
