Who We Are
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, and LEGO.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
The Opportunity
The Client Advice and Management Director reports into Initiative President, APAC and is responsible for overseeing and leading the day-to-day performance media campaigns of the dedicated client team.
- Take a leadership role in a team of approx. 20 FTEs, servicing AWS across Initiative and Kinesso (our digital activation sister agency)
- Leading the senior client relationship and agency relationship for paid performance media including making recommendations to improve client results and solve challenges
- Contributing to the performance product roadmap, to remain at the forefront of digital, product and technology innovation
- Identifying and owning initiatives to develop the performance offering for AWS
- Providing strong leadership across of a team of highly skilled performance experts including developing plans to grow professional development
Ideally
- From a Media Agency background, and experience leading a complex, global client, working within a strategic digital team
- Strong understanding of B2B media, performance marketing and analytics
- Great communication skills, with ability to manage and positively influence stakeholders at all levels and nurture relationships both internally and externally.
- Extensive understanding of the digital landscape; keeping up to date with new trends and technology
Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
