About Us
SearchElect is a boutique recruitment business dedicated to connecting talent with exciting opportunities. We leverage our extensive network and innovative approach to deliver exceptional service to both candidates and hiring managers.
The Role
We are seeking a driven and creative Marketing Specialist to join our team. In this role, you will play a pivotal role in generating leads for new job placements by leveraging our internal CRM of candidates and hiring managers. You will be responsible for crafting compelling email campaigns, developing content that resonates with hiring managers, and utilizing the latest AI tools within email marketing to maximize results. Crucially, you will also possess a strong understanding of email deliverability best practices to ensure our campaigns reach the intended audience.
Responsibilities
- Develop and execute email marketing campaigns tailored to hiring managers within our CRM, prioritizing exceptional deliverability rates.
- Craft engaging content (e.g., email copy, landing pages) to generate leads and secure appointments for the sales team.
- Stay up-to-date on the latest trends and best practices in email marketing, including deliverability, AI-powered tools, and automation.
- Manage and analyze email marketing performance metrics to optimize campaigns for lead generation.
- Collaborate with the Sales Team to understand their needs and tailor outreach efforts accordingly.
- Maintain and enhance our internal CRM to ensure efficient data management and targeting.
Qualifications
- Minimum 2 years of experience in email marketing or a related field.
- Proven track record of success in generating leads through email campaigns.
- Strong understanding of email deliverability best practices, including sender reputation management, spam filters, and ESP configuration.
- Experience crafting compelling email copy and content that resonates with target audiences.
- Familiarity with AI-powered email marketing tools and automation platforms (a plus).
- Excellent analytical skills with the ability to track and interpret email marketing data.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Highly organized and detail-oriented, with a proactive approach to problem-solving.
