Job Order: 530972
Job Responsibilities:
The primary responsibilities revolve around marketing budget planning and analysis, as well as the planning and execution of CRM Marketing and CRM programs.
Additionally, there will be coordination with external partners for e-commerce and photo shooting, as these aspects are outsourced, requiring effective liaison with third parties.
We are seeking an individual with a robust background in CRM marketing and programs, prioritizing this expertise over experience in e-commerce or a digital/social marketing-oriented company.
- Custodian of Marketing Budget, plan, forecast, manage and track the monthly and annual Marketing Budgets.
- Conceptualise, Plan and Execute all marketing programs including but not limited to event Campaign Marketing, CRM Marketing, Partnership, Sponsorships, etc
- Develop and plan CRM Program to build loyalty member base. Design and execute CRM programs including but not limited to Members Recruitment and Members Retention Strategies.
- Oversee branding, advertising, and promotional campaigns across all platforms from online to offline covering the full spectrum of Marketing avenues.
- Custodian of the Company Branding, identify target audiences, strategic business partners. Leverage on the different channels, segments and platforms to achieve optimal results.
- Build strong networks with Media Partners for online and offline to drive media exposure and PR coverage.
- Uphold Marketing Vision and ensure all marketing activities aligned with the Company’s Direction, Objectives and Targets.
- Lead and Coach the Marketing Team and Designers to achieve the Marketing KPIs.
- A good Team Player, collaborates with the different stakeholders (internal and external partners). Work closely with the Operations Manager to produce effective strategies to drive traffic and increase sales conversions.
- Generate Post Mortem and other Marketing related reports to analyse the data and translate to action plan for improvement and future marketing initiatives.
- Responsible for ad-hoc projects and other initiatives assigned by the company.
Job Requirements:
- Minimum of 3 to 5 years of marketing experience in fashion industry.
- Proficiency in marketing budgeting and analysis.
- Expertise or a proven track record in CRM Marketing and CRM Program.
We are regret that only shortlisted candidate will be notified.
However, rest assured that all applications will be updated to our resume bank for future opportunities.
EA Personnel Name : Esther Quak Soo Chin
EA Personnel Registration Number: R21101335
EA Licence No :07C5771
