SCOPE OF DUTIES AND RESPONSIBILITIES OF MARKETING OPS & DIGITAL LEAD
The role of a Senior Marketing Manager is a crucial and strategic position within an organization, responsible for overseeing and executing the digital marketing strategy to drive online visibility, brand awareness, and revenue growth. The specifics of the role may vary depending on the company's size, industry, and goals, but here are some common responsibilities associated with the position:
The role is to create a compelling and seamless customer journey that motivates potential attendees to take action and purchase tickets.
- Event Marketing Strategy:
- Develop a comprehensive digital marketing strategy specifically designed for promoting events, under different IPs, finding the target audience, event goals, and key performance indicators (KPIs).
- Identify and prioritize digital channels such as social media, email marketing, content marketing, search engine optimization (SEO), and online advertising to effectively promote events.
- Audience Engagement:
- Create and implement campaigns to engage and build relationships with the target audience before, during, and after events.
- Utilize social media platforms, content marketing, and email campaigns to foster attendee interaction and participation.
- Digital Advertising:
- Plan and execute online advertising campaigns to increase event visibility and drive registrations.
- Use social media platforms for advertising, and display advertising to reach the target audience.
- Content Marketing:
- Develop compelling and relevant content to promote events, including blog posts, articles, videos, and other multimedia formats.
- Utilize content to showcase the value and unique aspects of the events, encouraging attendance and participation.
- Social Media Management:
- Manage and optimize social media accounts to create buzz around events.
- Implement social media campaigns to increase event awareness, engage attendees, and encourage social sharing.
- Website Management:
- Ensure the event website is user-friendly, informative, and optimized for search engines.
- Implement SEO strategies to increase organic visibility and drive traffic to event-related web pages.
- SEO Optimization:
- Optimize event-related web pages for search engines to improve organic visibility.
- Use relevant keywords, meta tags
- Budget Management:
- Develop and manage the digital marketing budget, allocating resources effectively across various channels and campaigns.
- Monitor and analyze the return on investment (ROI) for digital marketing initiatives.
- Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across different platforms to achieve key performance indicators (KPIs) and business objectives.
- Monitor and analyze campaign performance, adjusting strategies as needed to maximize results.
- Data Analysis and Reporting:
- Utilize analytics tools to track and analyze key performance metrics, providing regular reports and insights to the executive team.
- Make data-driven decisions to optimize marketing strategies and improve overall performance.
- Brand / IP Management:
- Ensure brand consistency across all digital channels and campaigns, maintaining a strong and cohesive brand identity.
- Stay Informed on Industry Trends:
- Stay abreast of industry trends, emerging technologies, and changes in consumer behavior to proactively adapt the digital marketing strategy.
- Collaboration with Stakeholders:
- Work closely with event organizers, sponsors, and other stakeholders to align digital marketing efforts with overall event goals.
- Collaborate with design teams, content creators, and other departments to ensure cohesive and effective marketing materials.
- Technology Integration:
- Stay informed about event technology trends and tools that can enhance the digital marketing strategy.
- Integrate technology solutions such as event apps, virtual platforms, and registration systems to streamline processes and enhance the attendee experience.
- Mobile Optimization:
- Ensure that the ticket purchasing process is seamless on mobile devices.
- Optimize event websites and ticketing platforms for mobile responsiveness to capture potential customers on various devices.
