About Wine Portal
The Wine Portal Group is an end-to-end wine-sourcing and distribution platform that services all client segments across Asia, ranging from Private Clients & Experienced Collectors, On-Trade Customers & Industry Professionals, Mass Retail & Aspiring Wine Consumers and Media & Content.
Our mission is to create a holistic destination for people to discover, learn and enjoy wine. We strive to go beyond for the wine community through our various brands including:
- Park90 – an award-winning wine lounge that has established itself amongst wine connoisseurs
- Tenuta by Park90 - Inspired by Park90, our 2nd wine bar is located in the lobby lounge of Intercontinental Hotel with a focus in Italian wines
- Grand Cru Wine Concierge – a premium wine retail shop that provides customized and exclusive offline and online wine buying experience
- SG Wine Mart – an online-only marketplace for consumers to access value-for-money entry-level wines for everyday drinking
- Restaurant Matera - An Italian fine dining concept by two-michelin star Chef Bjoern Alexander at the Fullerton Waterboat House
About the role
As part of our shift towards innovation and growth, Wine Portal is looking for someone with strong experience to undertake marketing projects to build prominent brand awareness. Part of the role is to increase sales through diverse marketing initiatives, which include strategy development, advertising, events, market research, and media planning.
1. Strategic Planning and Campaign Management
- Develop comprehensive marketing strategies to promote offerings from Wine Portal’s business entities
- Plan and execute marketing campaigns to increase brand visibility, engagement, and sales.
- Analyze market trends and consumer behavior to identify opportunities for growth.
2. Event Planning and Coordination
- Conceptualize, plan, and organize wine-related events tailored to the target audience for various business entities.
- Collaborate with business entities to ensure seamless execution of events.
- Evaluate event success and provide recommendations for future improvements.
3. A&P Budgeting
- Manage advertising and promotional budgets effectively to maximize ROI.
- Track and analyze spending to ensure alignment with strategic goals.
- Work together with the procurement teams for A&P budget and claims.
4. Team Leadership and Collaboration
- Collaborating closely with other departments such as sales, procurement and e-commerce to ensure alignment of trade marketing activities with overall business objectives.
- Lead a marketing and design team, providing guidance and support to achieve objectives within the business entities.
- Foster a collaborative work environment, encouraging creativity and innovation.
- Delegate tasks effectively, ensuring timely completion of projects.
5. E-commerce and Digital Marketing Expertise:
- Utilize knowledge of e-commerce platforms to optimize online sales channels.
- Implement digital marketing strategies across various platforms, including social media, email, and SEO.
- Plan and manage social media initiatives including content and calendar, including videos and blog posts with the team.
- Plan and executive effective CRM strategies using existing platforms like Mailchimp, Shopify etc to increase database, engage and retain customers.
- Monitor performance metrics and adjust strategies as needed to improve results.
6. Trade Marketing:
- Work closely with the trade team and trade partners to ensure optimal product positioning and merchandising in stores.
- Develop trade marketing collateral such as brochures, sales presentations, and product catalogs to support sales efforts and communicate key selling points to trade partners.
- Build relationships with internal and external stakeholders, including trade partners, suppliers, and industry associations.
Qualifications
- Min 5 years of experience in the F&B or wine industry, minimum 3 years managing a marketing team
- Preferably Bachelor degree holder or above, or equivalent.
- Proven working experience in marketing, particularly within the industry
- Experience in organising and hosting events
- Proficient in analysing market data
- Working knowledge of using e-commerce and CRM platforms such as Shopify and Mailchimp
- Preferably with WSET qualification, wine knowledge is a plus
