The Opportunity
- This is an exciting opportunity to work for one of the leading global banks.
- It is an opportunity for an experienced Digital Sales and Channel Optimisation Lead (Wealth & Personal Banking) to join their team
The Job
- Be responsible for the end-to-end sales and acquisition of WPB Products (Cards, Loan & Deposit products)
- Establish and achieve best in class O2O (offline to online) sales management framework
- Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales
- Own and optimise full digital sales funnel from paid marketing, owned channels, support partnership ( including with aggregators) to drive digital leads, sales and fulfilment
- Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework
- Implement product bundling and cross-selling strategies to maximise digital sales growth
- Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimisation, website content management, SEO, A/B Testing, retargeting for complete digital channel optimisation
- Accountable to drive early activation including digital active, mobile active and cards activation
- Identify enablers which will improve process efficiency
- Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
- Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis
The Talent
- Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs and drive overall sales efficiency
- Expertise in channel optimisation across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how
- Familiar with use of Looker, Adobe Analytics, Google Analytics and other data capabilities
- Good understanding of digital technologies and digital skillsets, including channel optimisation strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads
- Establishing best in class digital experiences within digital and physical network channels
- Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions
- Ability to influence and drive change
- Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization
- Understands how to navigate the matrix and drive integration opportunities
Next Steps
- Drop your resume and contact us to follow-up, or send your resume to [email protected]
- Email Topic: Apply Digital Sales and Channel Optimisation Lead
- Only shortlisted candidates will be contacted
Cecilia Sim Xin Yang
Personnel Registration No. R22105099
EA Licence No.91C2918
