The Digital Marketing Specialist will form paid media strategies and framework and develop digital marketing capabilities so as to maximise publicity and revenue for Tribecar.
Key Responsibilities:
- Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.
- Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.
- Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.
- Ensure budget and KPI pacing to target across all campaigns.
- Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.
- Drive data-driven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure online-to-offline contribution and cross channel impact.
- Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented.
- Regular maintenance of website’s SEO health.
Job requirements and skills:
- Minimum 3 years' relevant working experience in Marketing, especially digital, social media, paid media, and data analytics.
- Highly analytical and must have experience in reporting & analysis on Google Analytics.
- Strong understanding and understanding of Social Media Marketing and/or Display Marketing.
- Demonstrate expertise in analysing and acting on marketing data.
- Excellent interpersonal and communications skills, to liaise with cross-functional working teams.
- Class 3 license holder preferred.
- General knowledge and interest in the car-sharing/automotive industry is important.
- Willingness to learn, enthusiasm and personal motivation is paramount.
