We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Summary
- High visibility, high profile position with big impact on BD Greater Asia business growth. Liaison between GA Region and WW BUs for Innovation ideas pipeline and NPD portfolio.
- Spearheads innovation strategy and implementation for BD CASAJ (Central Asia South Asia and Japan) Region to drive high growth and high GP for the region.
- Leads cross-functional effort to explore, identify and evaluate innovation opportunities for new products, focusing on key markets such as Japan, Australia/New Zealand, and India.
- Establishes innovation process/structure/governance for CASAJ to support its growth acceleration strategy.
- Connects ideas/opportunities in CASAJ with other markets, e.g. China, US and EU for needle mover projects with large value and high impact.
- Develops innovation ideas pipeline for Interventional, Medical and Life Sciences in alignment with both Worldwide and Regional business strategy with laser focus on high growth space.
- Establishes innovation eco-system with academia, healthcare providers, KOLs, incubators, startups, government agencies, suppliers, etc. in CASAJ for open innovation, co-creation and end-to-end solutions.
Key Responsibilities
- Leads cross-functional effort to deeply understand clinical practice, care setting, market potential in specific disease and therapeutic areas in target countries.
- Responsible for exploring, identifying and evaluating product innovation opportunities and ideas using BioDesign methodology and process.
- Drives cross-functional evaluation of growth opportunities by identifying/validating the underlying clinical needs/pain points, evaluating market size and optimal segmentation, assessing customer willingness-to-pay and adoption, analyzing competition landscape, and identifying the likely regulatory pathway.
- Responsible for assessment and prioritization of opportunities, and development of integrated business case to seek approval from regional and global leadership for NPD project initiation.
- Builds a strong innovation idea pipeline for new product development in alignment with both Regional and WW Business Units through collaboration with relevant functions, e.g. Marketing, R&D, Medical Affairs.
- Actively engages in identifying, nurturing and support of new opportunities, funding sources, and other partnering/acquisition efforts. Employs a customer-centric mindset. Demonstrates visible interaction with external partners, stakeholders, customers and key opinion leaders on behalf of the company.
- Works with GA representatives to WW Business PDTs/ICs to ensure GA Innovation/R&D strategies, investment decisions and budgetary needs are strongly aligned. Facilitates collaborative engagement across internal regional-functional-business unit boundaries.
- Actively participates on BD Innovation Community of Practice, representing GA.
Educational Qualifications & Previous Experience
- Minimum Advanced Degree in Science or Engineering
- MBA or clinical experience would be a bonus
- More than 10 years of experience in a role of Strategic Innovation/Strategic Planning/Strategic Marketing/Business Development/Product Marketing/Cross-functional Product Development in the healthcare industry
- Familiar with Stanford BioDesign, hand-on experience using BioDesign process a plus
- Experience in innovation or creative product development processes
- Demonstrated ability to lead complex cross-function initiatives
- Demonstrated understanding of the medical environment and customers
- Demonstrated ability to develop deep, rigorous, analytical analysis that drives growth opportunity identification, strategy development or technology/product decision making
- Demonstrated ability to independently identify, prioritize and successfully advocate for opportunities to drive growth
- Excellent communication, interpersonal and influencing skills
- Experience with customer insights, market analysis, financial analysis preferred
- Global mindset and strong cultural awareness
REQUIRED COMPETENCIES
Strategic Innovation - The creation of growth strategies, new product categories, services, business models or businesses, and of internal processes and structures that have the potential to generate significant new value for customers and for BD.
Customer Insights - Develops deep insights through research and analytics to identify opportunities for product development decision-making, plans, and activities.
Business Acumen – Demonstrates the ability to integrate an understanding of sound business fundamentals with in-depth knowledge of market and industry.
Customer Focus – Demonstrates customer centricity by combining first-hand customer experience with deep fact based insights. Stays ahead of customer and market trends.
Drive for Results – Consistently strives to achieve challenging goals and objectives whether individually or through others.
Optimized Execution and Performance - Advances long-term growth while consistently meeting or exceeding near term performance expectations.
Teamwork – Puts into practice values and behaviors that contribute to group effectiveness and performance, and the achievement of team objectives.
Leadership: Demonstrates strong and clear accountability for driving regional innovation agenda.
Culture and Benefits
Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.
