The scope of marketing and hotel reservation encompasses:
Market analysis to identify target audiences and their preferences.
Developing promotional strategies to attract guests through various channels.
Managing online presence, including website optimization and social media marketing.
Creating pricing strategies and packages to maximize revenue.
Handling reservations, including booking management, modifications, and cancellations.
Providing customer support and assistance throughout the reservation process.
Collaborating with other departments to ensure a seamless guest experience.
Analyzing data and feedback to continuously improve marketing and reservation processes.