Email to: [email protected]
Subject: Engagement Manager / Go-to-market Product Manager
Encompass events organization, marketing planning and strategy, product go-to-market planning and strategy and customer engagement.
The Team aims to spearhead the digital transformation of the government. Our team aspires to design and develop software applications that help government agencies to better serve the needs of the people of Singapore.
We are looking for an outgoing individual that is able to cultivate relationships with different stakeholders, drive adoption, and is passionate about running marketing campaigns and events. Be part of a web search & AI team, that is data driven, values excellence, and balances efficiency with effectiveness.
You will be part of an agile team that is working on SearchSG. Powered by machine learning and artificial intelligence, SearchSG is a Search-as-a-Service tech stack developed internally within GovTech that aims to be the de facto search tool within the Singapore Government. The team’s vision is to improve the findability of Government information and services for the general public.
What to expect
● Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.
● Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment
● Work closely with product managers to develop and mold comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics
● Run events, workshops, webinars and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency
● Own the marketing plan to grow the community and develop the business
● Build the brand and awareness of the web search & AI team product
● Craft Electronic Direct Mailers (EDMs) and develop content for email marketing campaign
● Source and develop marketing collaterals (e.g. merchandise, prizes)
● Liaise with stakeholders to gather feedback for the team
● Respond to queries from users and drive conversion
● Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.
Requirements
● Experience in digital marketing – email marketing, content marketing, social media marketing, marketing analytics, web search, and AI.
● Experience in planning and executing events
● Experience in developing a marketing strategy & plan
● Proficiency in project management and cross-functional collaboration
● Able to understand technical concepts in product
● Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies
● Proficient in English (verbal & written)
● Familiar with design tools (e.g. Adobe Photoshop, InDesign and Canva)
● Excellent communication and interpersonal skills
● Excellent time management
● Prior experience in customer engagement, tech market strategy or data analytics is a good to have
● Able to thrive in an uncertain and agile environment
● Able to work independently and collaborate in a team
Preferred
● Minimum of 5 years’ experience in digital marketing and events
● Familiar with leading search tools (e.g. Google Search Console, Ahrefs, Semrush)
● Knowledge in AI/ML
● Creative with an eye for design
● Data and insights driven
● Outgoing personality, proactive, and takes initiative
● An appetite for learning and development
● Resourceful problem solver
