About Red Dot Running Company:
Red Dot Running Company is Singapore's premier destination for endurance sports enthusiasts offering an unmatched selection of gear, apparel, and nutrition. We pride ourselves on fostering a strong, supportive community for athletes of all levels, from beginners to seasoned competitors. Our mission is to inspire, equip, and celebrate every individual in their pursuit of endurance sports success.
Job Description:
We are on the hunt for a Social Media Marketing Manager with a passion for endurance sports and a knack for creating buzz online. This role calls for a blend of creative flair and strategic thinking, with a primary focus on amplifying our brand's presence on social media, engaging our community, and driving our marketing objectives forward.
Key Responsibilities:
· Social Media Strategy Development: Craft a dynamic social media strategy that aligns with and supports our broader marketing goals, effectively communicates our brand ethos, and connects with our target audience.
· Content Calendar Management: Design and implement a comprehensive content calendar that ensures a steady stream of diverse and engaging content (text, images, videos, etc.) across all our social media platforms, maintaining consistency in our messaging and brand voice.
· Engaging Content Creation: Produce high-quality, engaging, and visually appealing content that resonates with our community, showcases our products, and highlights our brand's unique position in the endurance sports market.
· Social Media Accounts Management: Take charge of our social media accounts, ensuring they are regularly updated with fresh content, engaging with our audience, and reflecting our brand's values and message.
· Analytics and Insights: Regularly analyze social media performance, leveraging insights to refine strategies, improve engagement, and achieve marketing objectives. Provide reports on metrics and interpret data to inform future actions.
Skills and Qualifications:
· Demonstrable experience in a Social Media Manager role or similar, with a portfolio showcasing successful social media campaigns and strategies.
· Exceptional written and verbal communication skills in English, with the ability to craft engaging content that speaks to our audience.
· A creative thinker with a flair for generating innovative content ideas that stand out in the competitive landscape of endurance sports.
· Proficient with social media platforms (e.g., Facebook, Instagram) and tools (Canva, Google Analytics).
· An understanding of the endurance sports market in Singapore and a personal interest in endurance sports are highly advantageous.
· Bachelor’s degree in Marketing, Communications, or a related field preferred.
What Red Dot Running Company Offers:
· A dynamic and inclusive work environment where your ideas and passion for sports are valued and encouraged.
· Competitive salary and benefits, with opportunities for career advancement.
· A chance to be part of Singapore's leading endurance sports community, making a real impact on the lives of athletes.
· Engage directly with sports brands, athletes, and events, staying at the forefront of the endurance sports industry.
Application Process:
If you're ready to take the lead in our social media and marketing efforts and help Red Dot Running Company continue to inspire the endurance sports community in Singapore, we want to hear from you. Please send your resume, a cover letter that reflects your understanding of our brand and how you plan to contribute, along with any relevant work samples or links to social media profiles you have managed.
Applications can be sent to: [email protected]
Join us in our mission to support and grow the endurance sports community in Singapore and beyond. We look forward to welcoming a new Social Media Marketing Manager to the Red Dot Running Company family!
