Job Description
- In charge of the daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
- Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed
- Identify optimization opportunities / growth, and analyzing the impact and effort required
- Execute and prioritize all the tasks / activities within the managed campaigns
- Collaborate closely with the Country Marketing Managers of assigned market, on achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution
- Actively monitoring Share of Voice, Active Users and ROAS to ensure we are able to win the market share.
- Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team
- Accrue and process all the paid invoices in a timely manner
- The above will be delivered by:
- Working very closely with Performance Marketing Manager as a supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized
- Develop execution to achieve paid media objectives (CAC, CVR, ROAS)
- Manage Traveloka advertising accounts on all platforms, maintain online advertising campaigns, from display targeting, retargeting, display awareness, app installs, etc
- Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance by having series of experimentation and testing
- Stay informed of new betas, tactics, and data trends within the paid search industry
- Ensure all online advertising best practices have been implemented
- Provide bi/weekly performance reports on each digital channels and funnels, and circulate to relevant stakeholders
- Being proactive and give ideas on performance marketing improvement
Requirements:
- 2-3 years of performance marketing, especially Display and App Installs experience (a candidate who has experience Display is a plus point)
- Technical skills and experiences in app optimization and A/B testing are a big plus point
- Familiar with Google, Meta, TikTok, ASA and other performance marketing channels
- Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
- Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
- Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
- Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
- Proficiency in Excel and other data processing tool
