Company Overview
WhiteCoat is the leading digital healthcare provider founded and headquartered in Singapore, offering on-demand telemedicine services to almost 2 million lives in Singapore. WhiteCoat provides a seamless end-to-end healthcare service, ranging from diagnosis, treatment and medical referrals to the delivery of medication. WhiteCoat is rapidly expanding across the South-east Asia region and has formed strategic partnerships with the region’s leading insurers, corporates, healthcare providers and pharmaceutical firms to provide accessible and affordable high-quality medical care.
Who are we looking for ?
We are looking for an independent, self-motivated and passionate marketer to reimagine and develop the future of healthcare with us. Fit and leadership qualities are of utmost importance, and we always reward passion and dedication with opportunities for professional and personal growth. Most importantly, we respect and value our teammates, and we look forward to meeting like-minded individuals like yourself.
What will you be doing?
- Identify conversion points and implement campaigns / tactics to optimise the conversion of the WhiteCoat corporate and retail base
- Measure and report on the performance of all conversion initiatives, and perform optimisation for subsequent efforts
- Develop, grow and optimise WhiteCoat’s inbound and outbound marketing communications efforts
- Implement and ensure consistency in the WhiteCoat tone of voice and brand identity across all communications platforms]
- You will be primarily responsible for optimising the conversion of WhiteCoat’s corporate and retail base, as well as internal and external facing communications. Your tasks include (and are not necessarily limited to):
- Propose new and creative growth strategies via partner engagements and campaign initiatives to optimise lead-to-customer conversion rate through each conversion path
- Work with measurement tools to identify critical conversion points and drop off points to increase funnel marketing efficiencies
- Measure and report monthly performance of all corporate conversion campaigns, and assess against goals (ROI and KPIs) to recommend and implement said improvements
- Brainstorm new and creative growth strategies through digital marketing and content driven strategy
- Oversee and measure performance of content marketing vertical (email marketing and social media) against goals (ROI and KPIs)
- Identify trends and insights (including competitors and best practices), and optimise spend and performance based on the insights
What do you need?
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Min. 5 years experience and proven track record in B2B or retail marketing
- Strong task management capabilities with proven record in managing multiple tasks concurrently
- Self-starter and collaborative mindset with a keen eye on detail and good time management skills
- Good interpersonal communication and team management skills, with an eye on team growth and development
Bonus Attributes
- Possess a good understanding of insurance, employee benefits and / or healthcare and wellness benefits market
- Experience in a similar or related industries
- Candidates with prior startup or zero-to-one experience will be considered favorably
