Brand General Manager

Job Description

1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
2. Engages, inspires, and galvanizes organisation around the brand vision, position, and strategies so they are clear in bringing them to life in their functional expertise
3. Analyses historical data on new launches to develop sales forecast plan and financials
4. Analyses and drives consumer understanding and insights in order for consumers to have stronger and more impactful brand experiences
5. Analyses market, consumer, and competitive information to support HQ team in setting new product pricing and managing price on existing products
6. Conducts and analyses regular reviews on brand’s consumers and trends in order to determine channel plans and to recommend goals for upcoming year
7. Develops targets by channel, business objectives and brand strategies for that brand that aligns with global business plan, and contributes to annual brand operating plan reviews
8. Responsible for planning and setting advertising and promotion budgets in order to hit profit plans
9. To lead in developing Public Relations launch plans for key major launches and ensure excellent coverage in major media to drive awareness of new product launches
10. Analyses and forms major plans for CRM to retain loyal members

Job Requirements

• Bachelor’s Degree, Post Graduate Diploma, Professional Degree in Marketing, Business Studies/Management, Mass Communications is Preferred
• Current knowledge of retail industry or similar capacity especially in FMCG or Beauty industry
• Demonstrated strong analytical skills, as well as excellent computer skills, including in Words, Excel, and Power Point
• Good communication skills and presentation skills
• Confident self-starter with a high level of drive, energy, integrity, and professionalism
• Proactive, well discipline, positive, resourceful, creative, well organized with a keen eye for details and able to multi-task
• Self-motivated, willing to learn attitude, committed, determined, diligent and trustworthy nature
• Possess a strong sense of urgency, able to prioritize and meet deadlines
• Able to work independently and be a dedicated team player in a fast paced and dynamic environment

We regret to inform that only shortlisted applicants will be notified**