Job Responsibilities: -
Primary Responsibilities: -
- Drive the growth of YMS-Retail Enrollment through strategic planning, effective implementation, and meticulous monitoring of advertising and promotion activities for Retail Schools.
Area of Accountability:
- Achieve and exceed Retail Schools’ Enrollment budget targets.
Advertising and Promotion
- Contribute to the planning and execution of Retail YMS annual Advertising and Promotion (A&P) plans.
(a) Campaign / Creative Execution
- Assist in executing quarterly campaigns from ideation to design and copywriting.
- Coordinate photoshoots and video shoots for campaign content when necessary.
- Develop campaign artworks based on approved sizing for social media and Google.
- Ensure seamless implementation of campaign details across multiple channels, including our official website.
(b) Digital Marketing (BTL)
- Execute daily social media posts across multiple platforms.
- Conceptualize and design digital content, ensuring compliance with brand standards and guidelines.
- Support Retail branches with the design and development of Trial Lesson schedules and announcements.
- Ensure Trial Lesson details are successfully implemented across various channels, including our official website.
- Monitor various media platforms and propose new social media tools to enhance online presence.
(c) Print Advertising (ATL)
- Design and develop official posters for events, competitions, and examinations.
- Assist Retail branches with ATL materials for non-digital channels.
- Support the maintenance and replenishment of in-store marketing collaterals.
Concerts, Competition and Events
- Undertake curricular and administrative projects, assisting in the organization of concerts, festivals, and other events.
Yamaha Electone Festival (YEF), Yamaha Junior Original Concert (JOC), Yamaha Junior Piano Competition (YJPC)
- Work collaboratively in marketing, operations, and logistics across various events.
- Develop and design administrative documents, including rules and regulations, registration forms, and grading sheets.
- Ensure budget adherence and tracking.
- Collaborate with internal and external stakeholders.
- Ensure timely execution and delivery of events.
Ad-hoc Projects - Area Marketing and Competitor Survey
- To Conduct area market exercises at interim periods; collate data and understand each district's market development to introduce courses that meet specific needs.
- Collaborate with Music Professionals to update and introduce courses in line with the growth objectives of pop music and adult music courses.
- Carry out Adhoc tasks as assigned by supervisor.
Requirements:
- Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.
- Preferably 2 years of work experience in marketing and/or advertising; fresh graduates are welcome.
- Familiarity with various social media and digital channels, including digital marketing tools.
- Proficient in online design tools such as Canva.
- Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.
- Proficient in Microsoft Office, including Word, Excel, and PowerPoint.
- Previous experience in data management, business analytics, or statistics is advantageous.
- Detail-oriented with excellent written and verbal communication skills.
- Creative with strong interpersonal and analytical skills, staying abreast of the latest market trends.
- Confident, proactive, and dynamic team player passionate about making a positive impact.
- Highly motivated and self-driven.
- Problem-solver capable of efficiently multitasking across multiple projects.
