Associate Director, Performance

Overview of job:

The Media Activation team is responsible for collaborating closely with Media Planning to activate across Programmatic digital platforms across the APAC & Japan region for our B2B clients. This role is

specifically dedicated to Programmatic.

This lead should feel comfortable with managing a large client who is extremely data driven and being a thought leader. The role also provides an opportunity to work with global peers across Programmatic, Ad tech and data analytics to improve and scale our APAC & Japan Activation and Digital Spends in the region.

The Associate Director, Performance is expected to drive programmatic strategies, working with our GroupM services teams and deliver results through strategic optimisation and testing frameworks. Therefore, hands-on platform experience and account management skills are needed, long with advanced excel, strong analytical, presentation and organisational skills are needed.

This role is client facing and the programmatic lead will be the main point of contact with internal and external stakeholders.

This role reports to the Regional Field Marketing Lead.

3 best things about the job:

1. Exposure to client who is extremely data driven and being a thought leader.
2. Opportunity to work with global peers across Programmatic, Ad tech and data analytics to improve and scale our APAC & Japan Activation and Digital Spends in the region.
3. Working with an extremely diverse, international group of individuals both at MEDIACOM and at the client

Measures of success:

In 3 months:

• Accountable for the quality of Programmatic Campaigns running out of the APAC region in accordance to best practices and campaign KPIs
• Close collaboration with Planning, Client Services, Analytics and Data & Tech teams to drive channel innovation and overall account growth
• Close collaboration with other paid media channel teams to deliver effective cross channel digital campaigns
• Senior Stakeholder and Client Management & Resource Management
• Programmatic Platform knowledge (DV360 / Google Ads and Mediamath preferred). However other programmatic platform knowledge and experience are also beneficial (The Trade Desk / Xander / Amazon DSP)
• Clear understanding of different ways of buying such as Programmatic / PMP / Direct Buys.
• Demonstrable understanding of First Party Data / Privacy and impacts to media planning and buying
• Demonstrable understanding of measurement and targeting challenges and considerations such as Ad Operations / Tagging Requirements / First Party Data / ABM /B2B audiences.

In 6 months:

• Partner with APJ & Korea publisher/vendors to drive value for both client and agency
• Represent APAC programmatic to global stakeholders internal/external.
• Collaboration with other GroupM Programmatic Leads to drive Digital Maturity across Display and Programmatic
• Driving innovation and thought leadership of the channel and an understanding of the Channel in Region and the challenges that come with this as a growing medium in APJ and Korea
• Future-proof practice by anticipating industry trends and developing practices that enable Mediacom to be leaders in that industry

In 12 months:

• Develop/maintain an active industry presence by way of contributing POVs, thought leadership, conference appearances, etc. to raise industry profile for personal, team and Mediacom.
• Assist with new business pitches by providing subject matter expertise and deep insight as the Programmatic expert.
• Lead by example, create and maintain a positive atmosphere for the team.

Required

• 7-10 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• Outstanding knowledge of the APAC / APJ & Korea publisher/vendor landscape at regional and market levels
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Good to have, Experience managing 1-2 reports, either direct or dotted line, with demonstrable skills in guiding the professional development of direct reports
• Highly developed interpersonal, team building and relationship management skills
• Up-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developments
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.