Responsibilities
- Marketing Strategy Development - Contribute to the development of comprehensive marketing strategies aligned with business objectives. Work closely with business teams to align marketing efforts with overall business goals.
- Event Marketing - Plan and execute key company events such as Seminars, Webinars, Workshops, etc for businesses, publishers and creators with the aim of increasing brand awareness and generating leads
- Content Creation - Plan and develop engaging and relevant content for various channels, including local and regional social media, blogs (Website), and newsletters (EDMs).
- Email Marketing - Develop and execute email marketing campaigns to nurture leads and retain customers.
- Awards - support in the collation, creation and submission of award entries
- Competitor Analysis - Conduct regular analysis of competitors to stay informed about industry trends and market positioning.
- Partnership Marketing - Collaborate with partners for joint marketing initiatives to expand reach and drive mutual business goals. Work together with the Partnerships team to explore further joint marketing initiatives.
- Public Relations - Support with the engagement and dissemination of information to key media outlets, prepare spokespeople for any media interviews, and proactively pitch for interviews and media coverage.
- Localization - Assist with localisation of content from local languages in other markets into English
Requirements:
- University degree in communications, public relations, marketing communications or equivalent
- Fluent in English & Mandarin (Good to have)
- 1 - 3 years of B2B communication, PR or marketing experience
- Proven experience in organizing small-scale events
- Passion in B2B technology and startups (Marketing and e-commerce oriented)
- Results-driven and a willing learner
- Ability to work under pressure and meet tight deadlines while maintaining a strong focus on quality and results
- Strong written skills in English across a variety of collaterals, alongside excellent communication and presentation skills – with strong attention to detail
- Excellent interpersonal skills, with the ability to work with all levels of the company.
- Experience in a fast-paced work environment.
