Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer.com seeking a talented Digital Marketing Associate {Email Marketing Specialist) to join our dynamic team. If you are passionate about developing and executing email marketing strategies to drive acquisition, retention, and revenue for Razer, we want to hear from you. As an Email Marketing Specialist, you will play a key role in shaping our email and CRM marketing efforts.Develop, implement, and optimize end-to-end email marketing strategies to achieve business objectives.
Support all email marketing activities pertaining to new product launches and campaigns - strong collaboration with key stakeholders and product owners on requirements, development, approvals, execution and post campaign reporting
Content creation - Create compelling and engaging email content, and collaborate with design team and copy writers on execution and delivery
Conduct audience segmentation and targeting to deliver personalized and relevant email experiences.
Conduct A/B testing on various elements of email campaigns to improve key performance indicators.
Implement marketing automation processes/CRM journeys and continuously optimize campaigns for maximum effectiveness.
Report and analyze email campaign performance metrics, providing insights and recommendations for improvement based on data-driven decisions.
Ensure all email campaigns comply with relevant regulations and industry best practices.
Manage & maintain the email marketing calendar, ensuring effective scheduling to drive traffic and conversions.
Pre-Requisites :
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in email marketing, with a track record of successful campaign execution or a fast learner with strong interest
Proficiency in email marketing platforms and tools.
Comfortable with managing data pipelines and customer segmentations for CRM targeting
Strong analytical skills and ability to derive insights from data.
Excellent written communication and copywriting skills.
Familiarity with HTML and CSS for email template customization.
Ability to collaborate effectively with cross-functional teams.
Ability to adapt to a fast-paced and dynamic work environment.
Innovative mindset for creating engaging and impactful email content.
Comfortable working across various languages, and multiple language proficiency is a plus
Are you game?
