Manage the Consumer and Sensory needs of Asia Pacific through execution of high quality sensory & consumer science services to meet the rising customer demand for data driven product development, with focus on the Sweet Goods & Savoury Segment.
Ensuring all aspects of consumer testing (partnering with market agencies) are carried out within the Asia Pacific region. Integrate sensory and consumer studies to determine the drivers of consumer liking.
At dsm-firmenich people are at the heart of the company. We are committed to equal employment opportunities and value diversity in the workplace.
Key Responsibilities:
• Work closely with the Business Segment Lead, cross-functional teams (marketing, collection, application, creation) to develop effective marketing strategies for the region
• Execute proactive Consumer and Sensory studies in alignment with business priorities, in collaboration with the Marketing and Business Segments Leads
• Partner and guide:
• the marketing team through advise and implementation of the appropriate or most convincing CSI methodology to create successful ideas/concepts for marketing promotion and marketing campaigns.
• the creation and application teams in flavour and end-product development to meet customer action standards in reactive briefs
• Drive the consumer studies requested by internal and external customers by interacting directly with the commercial, category, technical teams and market agencies to design and plan consumer and sensory tests. Define the research approach, design questionnaires, participate in fieldwork supervision, analyse consumer data and to validate flavour submissions
• Statistically analyse sensory/consumer research data and translate to an understanding of the product sensory landscape, consumer acceptance, preference or attitudes and how this drives liking
• Work closely with the AP CSI Director and other sensory team members to promote CSI expertise and services across the region to generate key customer briefs and provide sensory training (internally and externally) based on business needs.
• Be a part of the Global CSI network and work with the global team in supporting global initiatives, such as exploring and testing new CSI tools & approaches, establishing best practice and sharing success stories.
We bring:
• A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
• A space to grow by encouraging and supporting curiosity and an open mindset;
• The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
• Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity;
• A firm belief that working together with our customers is the key to achieving great things;
• An eagerness to be one team and learn from each other to bring progress to life and create a better future;
You bring:
• Bachelor’s Degree in either one of the disciplines: Sensory Science, Food Science, Market Research, Consumer Behavior, Statistics etc
• Familiar with statistical treatment & data interpretation, preferably with FIZZ, XLSTAT, SensoMiner “R” software as well as MS Office Skills (Excel, Power point, Words)
• Expertise in a broad range of sensory/ consumer techniques and appropriate statistical knowledge
• Min. 5-7 years of experience in a similar role from FMCG, F&F House, Market Research Industry
• Prior experience in leading sensory trained/expert or external consumer panels & interacting with market agencies with questionnaire design is advantageous
• Ability to work efficiently in a fast paced environment, team oriented, independent and possesses good interpersonal and communication skills
