- Position : Marketing Assistant Manager – Up to $5,800 - Ubi
- Location : Ubi
- Working hours : 5 Days Work Week – Monday to Friday: 9.00AM to 6.00PM
- Salary (commensurate with experience) : Up to $5,800 + Performance Bonus + 14 Days Annual Leave
- Duration : Perm
- Industry : Hair Care Industry
Responsibilities:
- Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
- Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
- Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
- Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
- Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
- Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
- Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyze customer data to tailor loyalty initiatives for maximum impact
- Devise and execute digital marketing campaigns while extablishing partnerships to generate leads for hair services & trade events to drive sales
- Optimize promotional activities to increase footfall and customer satisfaction
- Utilize SEO, social media, and other digital channels to drive online engagement
- Any other ad-hoc duties as assigned.
Requirements:
- Minimum Degree in Marketing, Business or related field
- Minimum 5 years of related work experience in FMCG or beauty industry
- Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
- Bilingual in English and Mandarin to liaise with Chinese clients who can converse in Mandarin only
Email to: [email protected]
Do visit www.facebook.com/search.personnel for more job listings.
***We do not charge our candidates any referral fee nor bind them with any contract.***
Jeslyn Tan
Senior Consulting Manager (APAC)
Reg no.: R21101247 | EA No: 13C6684
