Job Description
We are on the hunt for a Retail Marketing Executive who can be responsible for developing, implementing and executing strategic marketing plans for our company. Someone who is driven, strives to perform and most importantly value-add to the company.
Education & Requirements
- Come from a variety of academic backgrounds, including marketing, communication, business and other fields
- Bachelor’s degree
- 4 years of experience in the marketing field
Roles & Responsibilities
- Oversee all marketing campaigns for the company or department
- Implement and ideate marketing strategies
- Promote retail business, product, or service
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
- Represent the marketing team to cross-functional groups including product management, sales, or customer support
- Coordinate and manage photoshoots and video shoots for marketing content
- Updating management on the progress of marketing activities and reporting on the results of campaigns
Essential Skills
- Good understanding of traditional and emerging marketing channels primarily for the retail industry
- Excellent communication skills
- Ability to think creatively and innovatively
- Ability to work together and lead a team
- Budget-management skills and proficiency
- Professional judgment and discretion that come from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Day-to-Day Duties
- Manage and coordinate marketing and creative
- Lead market research efforts to uncover the viability of current and existing products/services
- Collaborate with media organisations and advertising agencies
- Brainstorm ideas for new campaigns
- Coordinate with the sales team and other departments to produce effective strategies
- Monitor current campaigns, meet deadlines and complete necessary tasks
- Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
