Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior.
We believe in effecting positive change through creativity, always.
And while we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.
We’re a community of experts that hail from every discipline.
We’re activists who embrace challenges with agility and dynamism.
We’re idealists who thrive on inspiration.
We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.
We’re all that, but we don’t stop at that.
Because we’re committed to becoming better versions of ourselves, every. single. day.
For some of the most popular consumer brands in the world, your ideas, solutions and words will reach and impact the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change. As a copywriter, you can write on every surface, for every channel, for every medium, social or otherwise. You’ve won a few of the awards that matter. Or you’re very hungry to. Winning isn’t everything, but excellence is.
You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change.
Expectations of a Creative Director
- Work closely with ECD to assign a creative team(s) to work on the creative brief
- Recognize the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business/brand as a whole
- Brainstorm visual and copy ideas with other members of the creative department
- Review materials and information from the client and strategize production factors to determine the most desirable presentation concept
- Is a point of origin for strong conceptual and strategic directions to meet the communication needs of our clients/brands whilst maintaining the brand’s truth
- Respect the line between creative expression and commercial reality to ensure delivery of the right creative solution
- Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
- Create and develop a brand idea over time and become the ‘guardian’ of that brand idea
- Partner with the implementation team to ensure execution of ideas as planned
- Cultivate an engaging atmosphere leading to the development and execution of remarkable creative
- Contribute to raising the overall creative standards for the agency
- Produce high profile, effective and award-winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
- Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improve creative output
- Develop digital knowledge and skills across the department and agency
- Maintain the highest standards of creativity and quality throughout the development and implementation of all work
Client Management
- Present innovative creative ideas and concepts to the client; provide stimulus to help the client visualize the creative idea
- Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain the integrity of the core concept and provide the appropriate rationale for defense
- Modify the creative concept, if necessary, until the client is satisfied
- Present final creative ideas to the client; ensure the client is on board with the creative idea
- Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
- Regularly counsel clients on creative issues ‐ be a respected advisor
- Partner with Business Directors to ensure ultimate quality, profitability, and client satisfaction on assigned campaigns
- Provide direction to a compelling creative strategy or solution
Business Development
- Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
- Attend strategy meetings for new business
- Provide the overall vision for the creative approach in a pitch together with Business Directors/Account Directors
Expectations as a team leader
You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality and inclusivity, not because it’s fashionable but because it’s obvious.
In your role, you will specifically be expected to:
- Provide leadership and professional development to department staff
- Mentor and train team members,, write performance reviews, and allocate work
- Monitor teams to deliver beyond client’s expectations
- Motivate your team, and be the glue that keeps teams going
- Set goals and KPIs for each team member, and work with them to achieve these
Skills & Experience
- You have about 12 years of work experience and a track record of brave ideas that have made an impact, big or small, on the world we live in
- You’re a keen student of life, open and curious, always learning
- As a communicator, every surface, channel and medium, social or otherwise, is your canvas. You’re just where people are
- Won the awards that matter. Winning isn’t everything, but excellence is
- Understand social media, online media jargon and technology
- Understand and delivers cut-through TVC and other creative output
- Has substantial experience working in APAC markets
- Can work under pressure and meet deadlines in a fast-paced creative environment
- Ability to effectively and appropriately interact with co-workers across levels and disciplines
- Understands and uses the latest in computer design software
- After hours work and overnight traveling to shoots and post sessions can be expected
- Naturally well organised and unfazed when working towards deadlines
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
