As Head of Marketing for Global Selling Asia Expansion, you will work in a dynamic and fast-paced environment supporting business growth across multiple countries in Rest of Asia (excl. Mainland China, Japan, India). You will be responsible for driving brand awareness and consideration across many local-optimized channels, leveraging mainland China central marketing resources and assets and increasing business penetration in strategic countries, driving demand for Amazon solutions through integrated marketing campaigns, enabling seller success on Amazon through Seller education and product marketing, collaborating with Public Policy team to influence local government authorities, and working directly with strategic partners to support favorable cross border ecommerce programs and policies. You will lead and develop talent in a diverse organization across broad range of marketing functions across multiple countries of different cultures.
RESPONSIBILITIES
- Accountable for Amazon Global Selling Asia Expansion marketing strategy, develop annual planning across branding, demand generation, product marketing and Strategic Partner marketing. Partner with business leaders, mainland China Central Marketing teams, Seller Education, Public Policy, Public Relationship, etc. in implementing key initiatives in ROA regions.
- Calibrate with local partners to enhance marketing process, infrastructure, and technology. Works closely with Global and Asia teams to advocate for needs of the region, and understand how to leverage tools created centrally for optimal results.
- Works closely with Global and Asia teams to advocate for needs of the region, and understand how to leverage tools created centrally for optimal results.
- Lead key reviews with Global/Asia senior leaders on marketing strategy, performance, key initiatives proposal etc.
- Actively enhance and raise the bar on all marketing tactics including brand marketing, social and digital marketing, demand generation, partner marketing etc., and ensure operational compliance.
- Create and own goals and performance metrics for branding and demand generation campaigns. Monitor regularly to understand effectiveness of strategy and execution, and itinerate for continuous improvement.
- Participate as key stakeholder with the seller consultant/biz leadership in the region and geography, contribute in business annual planning, quarterly review etc. and offers ongoing updates to key stakeholder’s teams on marketing key initiatives as appropriate.
- Hire, develop and coach the marketing team that executes on all aspects of marketing plans. Provides guidance and support to ensures the team members’ success on their marketing roles. Engage in activities that also develop the talents in other teams such as coaching, training and mentoring.
BASIC QUALIFICATIONS
- BS/BE in business, marketing, or technology are mandatory. Operational experience beyond marketing is a plus. MBA is preferred.
- Proven track record with 12+ years marketing experience, specifically in running a APAC marketing organization and managing a team for an enterprise company that closely work with their global/regional HQs.
- Experience in marketing B2B products or services.
- A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results and building a strong field marketing team.
- Proven experience finding creative ways to do more with less, and a track record of staying on budget and delivering programs on time.
- Experience working in a fast-paced and highly cross-functional organization.
- Ability to manage time and juggle multiple priorities to execute high quality deliverables.
- Superior oral and written English communication skills with an innate attention to data and details.
PREFERRED QUALIFICATIONS
- Exhibits excellent judgment
- Hires great people. Develops great people.
- Has relentlessly high standards
- Thinks strategically, but stays on top of tactical execution
- Expects and requires innovation of her/his team
- Thinks big and has convictions
- Results oriented
- Has the innate ability to inspire passion in others
