Here's a phenomenal job opportunity for you to join us on an exciting journey to improve trade planning & execution and accelerate business growth for the LEGO brand across India & emerging Asia markets!
No relocation assistance is offered for this position.
Play your part in our team succeeding
The overall focus is to accelerate business growth via recruiting kids and adults by improving the understanding of LEGO brand value proposition, enhancing coolness perception, and improving engagement across physical & online retail channels.
This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, and Trade Marketing – reporting to the BU Marketing Director. The team is highly collaborative, dynamic and energetic, espousing the values and behaviors of the LEGO Group.
Core Responsibilities
- Lead the creation and development of the entire retail marketing strategy: assortment strategy, in-store planograms & merchandising, promotion strategy, drive period campaigns, & in-store activations – as per aligned consumer audience & channel priorities, to help deliver consumer sales KPIs.
- Build positive relationships with key customers & distributors to help achieve Customer Pulse KPI
- People management and Development of trade marketing team of two people based remotely. Help drive total BU People Pulse KPI by recognizing victories, addressing challenges and developing people.
- Oversee mall events toolkit and assets sharing with agencies/distributor partners by local development or sourcing from the region or another business unit
- Work closely with distributor partners / retailer marketing teams and guide them to strongly implement trade plans. Build channel differentiation where possible. Be a brand guardian and help drive traffic to retail partners.
- Analyze past & present performance on promotion planning & learn from other business units / brands to create strong marketing programs
- Input and co-shape the APAC Trade strategy in collaboration with APAC Trade Marketing Network across a diverse mix of channels: LEGO Certified Stores, eCommerce pure players, Toy Specialists & Department stores
Do you have what it takes?
- Bachelor’s degree in business/marketing or equivalent working experience would be preferred
- Minimum 8+ years' relevant marketing experience for consumer brands, preferable in retail context in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages
- Strong strategic and well-rounded end-to-end thinking—the ability to translate global/regional strategy into local priorities for Trade Marketing with a commercial attitude
- Proven results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly learning approach, strong analytical and evaluation skills and ability to turn takeaways into action
- Strong collaborator and relationship builder; able to work across various internal functions and external partners to influence key decisions
- Proven cross-functional leadership skills, thriving in a team setting
- Able to navigate ambiguity with a solution-oriented mentality
- Strong ownership & Can-do attitude
- Effective presentation and writing skills with the ability to convey a compelling and concise message and to engage and inspire colleagues
- Track record of designing and rolling out innovative projects in the area of Trade Marketing via constant test-and-learn attitude is a strong plus
- Proficient in English, both written and spoken; knowledge of any local languages is a bonus.
What’s in it for you?
Here are some of what to expect:
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Apply online at our LEGO Careers Portal today at: https://www.lego.com/en-sg/careers/job/senior-trade-marketing-manager-india-emerging-asia-ef26f791edd01000e6d05fdb33ff0000
