Marketing Intern (9 months)

COMPANY DESCRIPTION

Red Shield Industries (RSI) is the social enterprise arm of The Salvation Army. By re-using, recycling and restoring donations in kind from the public and corporations, it generates income through its Family Stores to support our mission to provide holistic care to the community.

RSI also strives to assist humanitarian needs in times of crisis and emergency, leveraging on its logistics network to deliever aid to crisis areas in the region quickly and efficiently.

Working closely with local and international organisations, RSI engages them in meaningful programmes for their coprate social responsibility initiatives.

https://www.salvationarmy.org/singapore/red_shield_industries

RESPONSIBILITIES

Marketing

• Responsible for managing and growing our publicity and promotional platforms via various online, social, outdoor, and print media.
• Work with sales and donor operators to develop and implement appropriate marketing activities.

Sales and Event Projects

• Undertake sales and event projects, including evaluation planning and execution in conjunction with the Retail and Administration.
• Help to increase revenue streams through marketing campaigns to drive sales activities.
• Work with functional managers on detailed event plans and budgets to deliver cost-effective sales projects.
• Work with functional managers on marketing plans to promote awareness of our e-platforms.

Roadshows/Exhibitions

• Maintain awareness of other TSA charity initiatives and activities both locally and regionally that may impact event activity.

Development of Marketing Collateral

• Undertake the development of marketing collateral to exhibit the works of TSA and RSI.
• Initiate & and place news, case studies, feature stories, and broadcasts.
• Work with Public Relations TSA on editorial write-ups and content for RSI in print and online media.

Promotions & Publicity

• Build awareness of TSA and RSI works, promote the services they offer, and drive the marketing program to achieve deliverables.
• Assist Public Relations with the coordination of media events and publicity activities.

Marketing Communication

• Monitor and assist in reviews to ensure that the organization is reaching the correct audiences and achieving its communication goals.
• Website publicity and promotions.
• Assist in the review, development, setup, and maintenance of the website.
• Track and report trends analysis.

Donor & Customer Care Management

• Work with functional managers on campaigns to build awareness of TSA and RSI works, promote their services, and help increase donation income streams through marketing campaigns.
• Work with functional managers on campaigns to expand our outreach base.

Digital/E-Marketing

• Responsible for managing and expanding Red Shield Industries' e-commerce through planning, executing, and optimizing sales and marketing efforts across multiple channels digitally and offline for Red Shield Industries Singapore.
• Design prospecting campaigns and marketing plans to acquire customers and donors across new e-commerce platforms.
• Analyse market trends in relation to Red Shield Industries' business and target segments.
• Discover new opportunities in digital marketing to achieve Business KPIs
• Drive inbound calls, emails, and web interface to focus on maintaining and expanding business relationships/market share with existing and new customers.
• Leverage contact information and market data to optimize reach using CRM.
• Utilize and leverage digital technology to handle marketing leads effectively.

Ad hoc Projects

• Undertake any projects and specific duties as assigned by management from time to time.

Preferably 3rd year university

Job Requirement

• Able to commit at least 9 months
• Good communication skill
• Creative in generating innovative ideas
• Good analytical skills
• Attention to detail

Work hours

Mondays to Fridays (8.30am to 5.30pm)

Work location

356 Tanglin Rd, Singapore 247674