Job Description
- Analyze the market and consumer data from various data sources to support to figure out the trend, issues and new opportunity of Asia home appliance market.
- Conduct the consumer survey including the hypothesis formulation, questionnaire development and statistical result analysis to verify the customer needs and market opportunities.
- Produce weekly trend reports through searching and monitoring the trend of Asia home appliance market.
- Managing product lifecycle and developing strategies
- Conducting market trends.
- Planning and developing new products
- Setting pricing policies and devising pricing strategies
- Developing product promotion and marketing strategies
- Identifying customer requirements and enhancing customer experience
Requirements
- At least 3 years of experience in Product planning or Data analysis and Market research
- Possess professional capability in Data mining and proficient in using Data analysis tools (Excel, SPSS, Tableau and etc.).
- Highly proficient in discovering appropriate data sources and gathering information.
- Possess highly understanding and ability to conduct customer research methodology.
- Proficient with the Microsoft Office Suite (Excel, Power Point, Word) skills.
- Good communication and interpersonal skills.
- Able to work independently and be a good team player.
- Critical thinking, strong analytical and problem-solving skills.
