Industry : Retail
Working Hours & Time : 9:30 am - 630 pm ; Mon - Fri
Collaborate with merchandising departments to manage all aspects of online store including business planning , content strategy and development , promotional campaignsand other online marketing , website design , customer service , web analytics and web technologies
Day to day operational performance
- Lead overall strategy development and planning for online store's promotional calendar to maximise sales & opportunities
- Work closely with merchandising departments for online merchandising , promotions and fulfilment
- Monitor customer feedback and resolve any online shopping issues promptly
- Collaborate with merchandising and logistics team to ensure efficient order fulfilment
- Manage & approve product listings from merchandising departments
- Identify business opportunities in the e-commerce space , acquire and onboard trending brands
- Optimize operations for online store, decreasing logistical costs and improve efficiency
- Manage a team of 3 e-commerce executives , providing guidance and support
- Foster a collaborative and innovative work environment
Technical proficiency
- Search engine optimization
- Optimizing copies on landing pages and product descriptions
- Perform ongoing keyword research including discovery and expansion of keyboard opportunities
- Researching and implementing content recommendations such as blog articles
- Develop and implement link building strategy
- Website UI /UX optimization
- Oversee maintenance and optimization of e-commerce website , ensuring a user friendly experience
- Implement improvements to website design , site navigation , content development , checkout funnel
- Google Analytics
- Utilize web analytics to track key performance metrics , identify lacking areas and makke improvements , resulting in increased sales conversions
- Make data - driven decisions to improve online sales and user experience .eg.optimization of customers checkout funnel
- Google Search Console
- E-commerce CMS
- HTML (BAsic)
- Familiarity with JIRA and Figma
