Your Role
We are looking for an E-Commerce Marketing Lead Specialist to be responsible for the management and optimization of our e-commerce and Shopify websites. Able to conduct data analysis to generate data-driven market insights, to work with various teams to implement and increase both revenue and profitability of the Shopify websites.
What Will You Do
- Oversee and directly manage all e-commerce or Shopify websites and its online activity to generate sales and acquire traffic. This includes but not limited to, daily maintenance, campaign execution, and price updates.
- Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.
- Develop and implement ecommerce strategy which may include, content marketing, email marketing campaigns, management of subscriber lists etc.
- Produce weekly, monthly, quarterly, and yearly reporting on key e-commerce KPIs (sales, conversion rate, traffic, etc.) including forecasting, profit/loss, and useful market insights to the leadership team.
- Work closely with various internal stakeholders to plan and optimize our existing e-commerce brands exposure, quality and performance.
- Serve as the primary liaison between our company and the external agency tasked with developing our e-commerce portals. Ensure that project timelines, budget constraints and quality standards are met.
- Analyze past campaigns to improve marketing effectiveness and ROI.
- Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.
- Conduct market research and stay up to date with the latest E-commerce trends or marketing strategies and execution to increase online sales.
What Do We Want
- At least a Degree in Business, Marketing, or other relevant fields.
- At least 3 years of relevant work experience in E-Commerce with at least 1 to 2 years of experience handling Shopify.
- Have experience with email marketing strategies and tools will be added advantage.
- Familiar with Shopify platform, E-commerce usability and its framework.
- Excellent project management skills, with the ability to manage multiple competing priorities in a fast-paced environment.
- Good interpersonal and communication skills.
