Digital Marketer

Job Summary

We are seeking a skilled and experienced Digital Marketer who is proficient in leveraging popular social media platforms such as Facebook, Instagram, Google, and ideally TikTok. As a Digital Marketer, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, increase customer engagement, and generate leads. The ideal candidate should possess a strong understanding of various digital marketing channels and have a proven track record of implementing successful campaigns across social media platforms.

Responsibilities

1. Develop and implement comprehensive digital marketing strategies for Facebook, Instagram, Google and TikTok to increase brand visibility and drive website traffic.
2. Design comprehensive marketing campaign with timelines and deliverables for each company initiative/project.
3. Create engaging and compelling content tailored to each platform's audience, ensuring consistency with the brand's tone and style.
4. Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, targeting, and bidding strategies.
5. Conduct thorough market research to identify target audiences, industry trends, and competitors' strategies, leveraging the data to refine marketing campaigns and maximize results.
6. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
7. Stay up-to-date with the latest trends and best practices in digital marketing, particularly in the social media landscape, and identify new opportunities for growth and engagement.
8. Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
9. Manage social media accounts, including content scheduling, social media calendar, community management, and responding to customer inquiries and feedback.
10. Track and report on campaign performance, providing regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
11. Identify and implement strategies for organic growth, such as influencer partnerships, user-generated content campaigns, and community engagement initiatives.

Requirements

1. Diploma/Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience as a Digital Marketer with a strong focus on Facebook, Instagram, Google, and ideally TikTok.
3. In-depth knowledge of social media platforms, their advertising features, and best practices for each channel.
4. Proficiency in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
5. Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
6. Excellent written and verbal communication skills, with the ability to create engaging content and interact with online communities.
7. Creative thinking and the ability to generate innovative ideas to effectively reach target audiences.
8. Familiarity with social media management tools, analytics platforms, and project management software.
9. Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
10. A proactive and results-driven attitude, with a passion for staying up-to-date with industry trends and emerging technologies.

Benefits

• Conducive work environment

• Great Career Progression

• Annual Leave up to 21 days, Additional 3 days’ Festive Leave

• Dress Code: Smart Casual

• Medical & insurance benefit

• Overseas Staff Outing

• Birthday Voucher

Other Information

• Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)

• Five (5) day work week, Monday to Friday: 9.00am to 6.00pm (With 1 Hour Break)

Interested candidates are invited to submit a comprehensive resume, stating the current and expected salary and date of availability.

We regret that only shortlisted applicants will be notified.