Job Description:
- Report to Head of Marketing Communications and oversee executive/s to provide Marcom and PR support for the assigned portfolios.
- Responsible for providing strategic direction and execution of all communication materials for the assigned portfolios.
- Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s.
- Responsible for developing and maintaining content including videos & photographs of the assigned portfolios on company’s website and other owned platforms.
- Work closely with Area General Managers, Area Director of Sales & Marketing and Corporate/ Field Sales to develop new campaigns for the respective market segments.
- Recommend, use and optimize various communication platforms to engage with various audiences and market segment.
- Create various marketing materials to be used across various media platforms – offline and online. Materials includes but not limited to: brochures, EDMs, online banners, advertisements, pull up banners, gift cards, corporate gifts, in-house collaterals etc.
- Develop and execute social media strategies include content management to promote the respective properties & brand/s assigned in increased awareness and build up the followers’ community.
- Develop PR strategies & activities to build and enhance the brand values of the hotels and serviced residences under his/her charge. Activities include but not limited to; media familiarization, media enquiries, media giveaways, media events, media engagement etc.
Job Requirements:
- Minimum 3 years of experience in Marcoms with reputable hotel brands, chains or equivalent
- Experience in managing external agencies such as creative, media buy, PR and social media
- Experience in managing external vendors and partners such as printers, publishing houses etc
- Excellent in communication skills
- Proficient in MS Office tools such as Word, Excel, Outlook and PowerPoint
- Knowledge of Photoshop or similar software will be an advantage
- Knowledge of digital marketing and social media management will be an advantage
- Motivated, passionate and self-starter individual who thrive working in a fast-paced environment with demanding work schedules
- Organized, detailed-oriented and sensitive to deadlines
- Excellent interpersonal and communications skills including demonstrated poise, tact and diplomacy especially in dealing with media and senior managements.
- Ability to work independently and as a team player
