A Day in the Life
The Marketing Executive supports the development and execution of the offline, online and social marketing plans. In addition, he/she assists in evaluating the effectiveness of marketing communication plans and any adjustments that are needed to these plans. He/She works in a fluid and collaborative environment. He/She supports the basic intent of increasing brand awareness, generating leads, converting sales as well as fostering customer loyalty. He/She is creative, resourceful, able to work under pressure within tight deadlines and possesses good interpersonal and communication skills.
~ Administer acquisition and payment process.
~ Conduct key word research, web-traffic monitoring, bit-bite and web statistics reporting.
~ Develop communication materials.
~ Evaluate emerging technological changes for adaption of marketing activities.
~ Generate design concepts and ideas for marketing campaigns and communications materials.
~ Identify digital platforms to strengthen inbound marketing effort for organisation and/or brand.
~ Implement crisis management action and communication plan.
~ Implement crisis management action plan.
~ Implement print, broadcast, outdoor, roadshows, in-store sales promotions and/or events.
~ Implement public relations activities.
~ Maintain public relations communications with external stakeholders.
~ Monitor expense and adhere to budget allocation.
~ Monitor new market trends, business opportunities and market segments in global and local landscape.
~ Monitor offline marketing activities effectiveness.
~ Plan content for print, broadcast and outdoor media roadshows, in-store sales promotions and/or events.
~ Plan content for social media platforms.
~ Produce content for web, blogs, vlog, e-newsletters and/or digitial platforms' requirements.
~ Produce, receive and act on public relations business communications.
~ Review and handle comments on social media platforms.
