Job Description:
1. Strategize and execute marketing plans on various online and offline channels to boost brand affinityand product sales;
2. Plan and manage Paid Search Campaigns on ad platforms such as Google, Bing, Facebook, Quora, and etc.;
3. Track and analyse online campaign results & search trends, optimize keywords and settings to achieve higher website traffic with reasonable CPC;
4. Implement Competitors’ Analysis, Search Engine Optimization, EDM and other various marketing techniques;
5. Draft and manage content marketing, build PR & Media relationships to distribute company news & articles efficiently;
The ideal candidate shall have:
- Minimum 2 years of working experience in digital marketing;
- Hands-on experience with Google Ads/GDN/Bing Ads/Social media platforms Ads;
- Good Knowledge and experience on SEO (Google);
- Proficient in marketing articles writing (in English);
- Data and figure oriented, performance-driven;
- Self-motivated, strong negotiation and collaboration skills;
- Fluent in both English and Mandarin (to liaise with clients & colleaugues based in China where Mandarin is their primary language).
