1. Role Description:
We are seeking a versatile and organized Marketing cum Admin Manager to play a key role in promoting our cleaning services and ensuring smooth administrative operations. The ideal candidate will have a strong background in marketing, administrative management, and a proactive approach to handling a diverse range of responsibilities.
2. Specific Responsibilities:
• Conduct thorough market research to understand the demand for cleaning services in different segments.
• Identify and define the target audience for your cleaning services based on demographics and industry needs.
• Analyze competitors to understand their marketing strategies and identify opportunities for differentiation.
• Develop customer personas to guide marketing efforts and tailor messages effectively.
• Stay updated on market trends and shifts in customer preferences.
• Develop comprehensive and integrated marketing strategies that blend online and offline channels.
• Implement a strong online presence through a user-friendly website, social media, and relevant online platforms.
• Utilize traditional marketing methods, such as print materials and local advertising, to reach a diverse audience.
• Explore partnerships with other local businesses or organizations to enhance marketing reach.
• Develop a consistent brand identity across all marketing materials.
• Create engaging and informative content that highlights the value of your cleaning services.
• Develop a content calendar for regular updates on social media, blogs, and other communication channels.
• Utilize storytelling techniques to humanize the brand and connect with the target audience.
• Incorporate client testimonials and success stories into marketing materials.
• Ensure content is tailored to resonate with the specific needs and pain points of your target audience.
• Develop effective lead generation strategies to attract potential clients.
• Implement clear and compelling calls-to-action in marketing materials to encourage inquiries.
• Establish a lead nurturing process to build relationships with potential clients over time.
• Develop a streamlined and responsive inquiry and quotation system.
• Implement strategies to convert leads into clients through persuasive communication and tailored solutions.
• Develop strong organizational skills to manage administrative tasks efficiently.
• Implement systems for document management, appointment scheduling, and client communication.
• Foster effective communication channels within the administrative team.
• Utilize technology and tools to streamline administrative processes.
• Develop contingency plans for handling unexpected administrative challenges.
• Implement a CRM system to manage and track customer interactions, inquiries, and feedback.
• Develop strategies for maintaining positive relationships with existing clients.
• Implement customer feedback mechanisms to gather insights and address concerns.
• Utilize CRM data for targeted marketing and personalized communication.
Foster a customer-centric culture within the administrative and marketing teams.
3. Competencies:
1. Market Research and Target Audience Identification
2. Integrated Marketing Strategies
3. Content Creation and Storytelling
4. Lead Generation and Conversion
5. Administrative Efficiency and Organization
6. Customer Relationship Management (CRM)
4. Duration of Traineeships:6 months
5. Approved Training Allowance: Mature Mid-Career Individuals - $3800
