PRODUCT AREA
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
JOB DESCRIPTION
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
ADDITIONAL JOB DESCRIPTION
As a Product Marketing Manager for Performance Ads Marketing Southeast Asia, you will be responsible for the strategy, planning and communication of Google’s thought leadership in digital, to support the sales teams in driving advertising business from large advertisers and agencies.
This will involve inspiring and educating digital marketers across Southeast Asia with leading market insights, shaping Google’s content strategy and communicating via scalable marketing channels. You will also arm the Google salesforce with marketing programs and initiatives that establish fresh thinking in the industry and deepen engagement with clients in order for us to drive perception shift and incremental revenue.
This is a cross-functional role, involving close work with product specialists, PR and Sales, as well as collaborating with other marketing teams across Google’s global offices.
Qualifications
JOB RESPONSIBILITIES
- Identify and develop innovative marketing strategies and plans to drive large advertiser and agency engagement and Google Ad solutions adoption.
- Create a local point of view and go-to-market strategies on global narratives around Google Ad solutions and new product launches.
- Inspire and build confidence amongst advertisers and agencies through local research, insights and case studies; often via amplification in local press and social media
- Grow engagement of advertisers and agencies in Google’s primary content marketing channels, such as Think with Google and product newsletters
- Manage Google owned and 3P events that bring together advertisers and agencies to support the growth of top advertisers across our markets and maintain a constant drumbeat around our messages.
MINIMUM QUALIFICATIONS
- 4 years of experience in tech marketing, brand management, strategy consulting, agency, or a related B2B industry.
- Bachelor's degree or equivalent practical experience.
- Ability to speak and write in English and one Southeast Asian language (Thai, Vietnamese or Bahasa Indonesian) fluently and idiomatically as this role will require engaging with external stakeholders from these countries.
PREFERRED QUALIFICATIONS
- Excellent project management and organizational skills, with the ability to manage, coordinate and track multiple simultaneous projects and deliverables in a highly dynamic and constantly changing context.
- Skilled communicator with strong written and verbal communication and presentation skills, with the ability to comfortably communicate cross-functionally in a structured and clear manner to influence outcome.
- Proactive, can-do attitude with a passion for innovation and thinking outside the box.
- Ability to speak, read, and one or more of the following languages: Thai, Vietnamese, Bahasa (ID)
- Strong understanding of Google’s suite of performance ad solutions and the consumer/creator of YouTube
- Prior experience running large B2B programs / campaigns, ideally in a reputed Tech organization
