Job Description
Department: Reginal Strategic Planning
Report to: Customer Experience Planning Manager
Supervise: -
Functional Relationships with :
[Internal]
• ASEAN, India : Marketing & Communications Team, Product Marketing Team, Sales & Distribution Team
• Japan, US, Europe, China, etc. : Global Marketing and Communication Teams
[External]
• Global (Web) Distributors, Research Companies, System Vendors, etc.
Position Profile
Based in: Singapore
The successful candidate will:
Key Duties & Responsibilities:
- Collaborate with the manager to develop a digital marketing strategy aligned with business objectives, while considering sales team policies, to delineate target segments and approaches
- Draft a digital customer engagement proposal incorporating a customer journey framework, execute the plan, and involve stakeholders by creating a project plan
- Restructure the organization to optimize digital channel utilization, defining roles and functions across Marketing, Inside Sales, and Field Sales to achieve an ideal structure
- Evaluate and leverage marketing technologies like Web analytics, CRM, Marketing Automation, and Business Intelligence, while staying updated on cutting-edge technologies such as AI
- Undertake additional projects as delegated
- Mandatory job rotations based on individual career plans and organizational requirements
Ability / Competency Required:
- Bachelor's degree in Marketing, Digital Media, or a related business field
- Background knowledge in electronic markets or electronics engineering is advantage
- At least 5 years of experience in digital marketing within a B2B organization
- Exhibit adaptability and agility, staying abreast of the latest tools, trends, and strategies, particularly in digital marketing
- Strong interpersonal skills and a team-oriented mindset are vital for fostering relationships with both internal and external teams to achieve business goals and identify process enhancement opportunities
- Possess analytical and logical thinking abilities, capable of data analysis, report preparation, metric assessment, and proposal synthesis
- Familiarity with Strategic Marketing Fundamentals such as PESTLE analysis, Porter’s Five Forces, BCG Matrix, McKinsey 7S, SWOT, BMC, and BSC
- Proficiency in Customer Relationship Management software (e.g., Salesforce), Business Intelligence software (e.g., PowerBI), Marketing Automation software (e.g., Marketo), and Web analytics software (e.g., Adobe Analytics or Google Analytics) is advantageous
Proficiency in Microsoft PowerPoint and Excel - Open to travel within the ASEAN region and India, with possible short-term overseas training as per business requirements.
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