Senior Manager/ Manager - Media Planning

Overview of job

EssenceMediacom is GroupM’s newest and largest agency delivering marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunities for brands and deliver truly integrated media solutions.

Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

The agency includes an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than $21bn in global media billings.

We are looking for an Senior Manager/ Manager - Media Planning to join the EssenceMediacom team in this role, you will be responsible for planning in the ASEAN market across publishers such as Google, Meta, TikTok, along with local publishers. We are seeking someone who has experience working on eCommerce in the region with e-retailer partners like Lazada and Shopee.

Visit essencemediacom.com for more information and follow us on Twitter at @emglobal.

Reporting of the role

This role reports to: ASEAN Market Lead, Singapore

3 best things about the job:
1. Working on a global beauty client that is a leader of the sector and gain exposure to best practices across e-commerce and digital analytics

2. Being part of an innovative and fast paced agency and working with passionate people

3. Able to work with the team on Strategizing a media and communications roadmap that not only fits the client's requirements but also exceeds them and hence delivers client success.

Responsibilities of the role:

• Proactively planning and implementing digital development and growth of the client
• Supporting key functions including but not limited to Strategy, Media Planning, Reporting and Billing
• Developing strategy and digital channel recommendations to ensure we deliver as per the set targets
• Deliver innovative and Creative solutions to media briefs
• Lead to address critical issues as they arise. Sample issues might be “Sales on the ecommerce site are lower than expected. Can you help us figure out why?” or “We want to launch a new product, what media approach makes sense?” or “how could I improve my full funnel metrics utilizing data and insights”
• Ensuring delivery of a digital solution which is relevant to the client’s business by fine tuning budget allocation, weights, phasing, site mix with creation of the media plan
• Leading Key market drumbeats with strategic stories and associated datasets on the media outcomes
• Be on top of in-campaign performance, and recommend changes across Media in-flight to deliver the best against the plan
• Identify opportunities and new interests for the client to drive revenue and benefit business needs as their advisor.
• Manage overall agency/client relationship by providing strategic input while translating the client’s vision and needs into business requirements
• Ensure compliance with Mediacom and the client
• Working closely with digital execution team and creative agencies to ensure assets are delivered on time.

Measures of success –
In three months:

• Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to drive clients’ business success.
• Streamlining of media plans across both traditional and digital channels.
• Great understanding of your portfolio of clients.
• Abreast one-self with the key e-com onsite reporting platforms and tools and provide pro-active recommendations if any

In six months:

• Be the market SPOC for the client media and brand team. Able to propose ideas and activities to answer identified challenges. Take ownership of day-to-day relationships and ways of working
• Leading E-com and Media planning efforts independently for assigned markets
• Conduct internal 101 training sessions on Media Planning Principles, Ecom Best Practices, Platforms like Lazada Seller centre, Shopee, etc.
• Collaborative leader, engaging with people of all levels.

In 12 months:

• Lead Strategy and Media planning efforts for the brands quarterly, half yearly and annual media roadmap
• Build 2 Business Breakthroughs for the client

What you’ll bring:

Minimum qualifications:

• Bachelor’s Degree
• At least 4-5 years of media planning experience
• Form - Experience delivering actionable strategies; good storytelling in verbal and written form
• Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources)
• Be a strong communicator – English is our global language.
• Ability to manage daily communication with Global and local Publisher.
• Understanding and aptitude to translate existing & upcoming technology trends to media / business solutions.
• Strong analytical and detail-oriented approach, natural affinity with numbers and analysis
• Ability to leverage data visualization tools such as Power BI, Google Data studio is a good to have
• Style - Must be confident and approachable, helpful and easy to work with
• Culture - Be a great example of our company behaviours – know it / push it / share it / do it.

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.