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Branding and Marketing Manager

Bryks Art Sdn Bhd

Job Type   /   Job Level

Full-time   /   Manager

Job Location

Shah Alam, Selangor, Malaysia

Salary Offered

To assist in building a strong company profile and expanding our market presence. This role involves identifying store locations and pop-up opportunities, proposing ideas for campaigns and activities, supporting promotional and sales efforts and creating impactful marketing assets.

Qualifications:

Strong understanding of marketing and PR strategies.
Creative thinking and initiative in proposing ideas and campaigns.
Experience in sales with understanding of sales strategies and customer engagement.
Ability to travel for store visits and resource sourcing.
Capacity to work independently and as part of a team in a fast-paced environment.
Minimum education: Diploma and above
Language required: Bahasa Malaysia & English.
Skills required: Sales, Marketing, Branding & Development.

Job Responsibilities:

Market research and analysis to identify opportunities for brand expansion and growth.
Analyze consumer trends and competitive landscape to inform marketing strategies.
Approach potential partners and stakeholders to propose collaborative initiatives that align with brand objectives.
Assist in building and developing business relationships to enhance brand presence.
Communicate effectively to build a strong professional network within the industry.
Collaborate with cross-functional teams (e.g., product development, sales) to create and execute integrated marketing campaigns.
Oversee the development and implementation of business and marketing strategies that drive brand awareness and engagement. Ensure alignment of marketing initiatives with overall brand objectives.
Provide guidance and support to team members in their professional development.
Create and maintain comprehensive brand guidelines to ensure consistency across all marketing channels and materials.
Monitor and enforce adherence to brand standards across all communications.
Oversee the production of various marketing materials, including print collateral, digital content, and advertising campaigns.
Ensure that all materials effectively convey the brand message and engage target audiences.
Develop guidelines and training programs for the various teams to ensure high-quality support aligned with brand values.
Manage campaigns and all customer service initiatives for upcoming projects.
Engage in the establishment and promotion of in-store and retail, executing targeted marketing strategies to effectively reach customers.
Monitor and evaluate the effectiveness of marketing strategies to optimize reach and engagement.
Establish key performance indicators (KPIs) to measure the effectiveness of branding and marketing efforts.
Regularly report on performance metrics and adjust strategies as necessary to achieve business goals.