Exciting news! We are on a growing journey and building a stellar team!
Are you a marketing wizard with a flair for creativity? Do you dream in hashtags, and your love for branding is unmatched? Well, buckle up, because we're on the lookout for a Marketing Manager to join our talented marketing squad.
Why should you be part of Sunnystep’s success?
We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.
We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.
As a Marketing Manager, you will be the driving force behind our brand's visibility, growth, and engagement, maintaining and enhancing brand identity across all touchpoints.
Other responsibilities include -
- Defining marketing strategy and developing highly engaging, strategically focused campaigns to drive traffic and revenue to our website and retail stores.
- Driving growth through targeting, ad campaign setting, and measurement of key metrics like CPL, CPC, and CAC
- Driving advertising content and delivery to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Analysing and tracking the effectiveness and impact of marketing campaigns.
- Overseeing the performance marketing budget to enhance the Return on Advertising Spent (ROAS)
- Evaluating funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics.
You MUST be or have –
- A deep understanding of brand strategy and consumer insights
- Experience in driving results in performance marketing for consumer brands
- At least 8 years of experience in Marketing, 3 years of which in a management role
- A self-starter
- A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed
- Strong critical-thinking and analytical mindset with the ability to interpret data and make data-driven decisions.
- Passionate about consumer products that impact people’s lives
- Able to work under stress and thrive in a fast-paced environment
- Exceptional communication skills
Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.
We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, you may express your interest through this job advertisement or you may reach out to our hiring team at [email protected]
