- Develop and implement marketing plans and strategies
- Analyze market trends and competitor strategies
- Oversee the company’s marketing budget
- Plan, direct, and coordinate marketing efforts
- Communicate the marketing plans to the team and other stakeholders
- Research demand for the company’s products or services
- Identify potential customers and develop proposals to attract them
- Work with sales department to develop pricing strategies to maximize profits and market share while ensuring customer satisfaction
- Coordinate with creative teams to design marketing materials such as brochures and ads
- Monitor and report on the effectiveness of marketing communications
- Organize and oversee advertising/communication campaigns, exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
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