Sofitel and its Ambassadors
The Sofitel brand is based on three core values guaranteed by each employee every day:A Passion for Excellence, an Essence of Pleasure and a Spirit of Openness.Through their actions and know-how, the Men and Women that are the creators of Sofitel’s luxury, offer clients a highly personalised service. By transforming every detail into a unique moment of pure comfort and elegance, they create and nurture a relationship with their guests.The Sofitel values are also at the heart of the communication between employees. It is the legacy received and transmitted by all those involved in the brand to guarantee the continuity of the Sofitel spirit in the hotels and headquarters. You must have a passion for excellence, and a can do attitude in order to be considered for this role.
Summary of Role
The Senior Sales Manager (Meetings, Incentives, Conferences, and Exhibitions - MICE) is a key member of the hotel's sales team responsible for driving revenue through the strategic management of group bookings and events. This role requires a seasoned sales professional with extensive experience in the MICE industry and a proven track record of achieving targets and fostering strong client relationships.
MAIN RESPONSIBILITIES
- Develop and implement a comprehensive sales strategy to drive MICE revenue and achieve sales targets.
- Identify and prospect new business opportunities within the MICE market segment, including corporate clients, event planners, and Travel Management Companies.
- Build and maintain strong relationships with existing clients, understanding their needs and providing tailored solutions to enhance their event experience.
- Collaborate closely with the marketing team to create compelling promotional materials and campaigns targeting the MICE segment.
- Lead negotiations with clients to secure contracts and agreements for group bookings and events, ensuring favourable terms and conditions for the hotel.
- Coordinate with various hotel departments, including catering, banquet operations, and audio visual services, to ensure seamless execution of MICE events.
- Conduct site inspections and presentations for potential clients, showcasing the hotel's facilities and capabilities to meet their event requirements.
- Stay abreast of industry trends, competitor activities, and market developments to identify opportunities for growth and innovation.
- Prepare regular reports and forecasts on MICE sales performance, highlighting achievements, challenges, and areas for improvement.
- Mentor and train junior members of the sales team, providing guidance on effective sales techniques and best practices in the MICE industry.
- Any other duties as assigned by the Management
QUALIFICATIONS
- Bachelor's degree in Hospitality Management, Business Administration, or related field.
- Proven track record of success in MICE sales, with a minimum of 3 years of experience in a similar role within the hospitality industry.
- Strong network of contacts within the MICE market segment, including corporate clients, event planners, and industry professionals.
- Excellent communication, negotiation, and presentation skills, with the ability to articulate the value proposition of the hotel's MICE offerings.
- Results-driven mind-set with a focus on achieving and exceeding sales targets.
- Ability to work effectively in a fast-paced environment, managing multiple priorities and deadlines simultaneously.
- Proficiency in MS Office suite and CRM software for sales tracking and reporting.
- Flexibility to travel as needed for client meetings, industry events, and trade shows.
