Policy & Governance
- Support development of policies pertaining to the company corporate website and social media usage
- Engage and carry out user experience discussions and reviews to support company digitalization efforts.
- Facilitate and provide guidance to support company units / Constituency Office (CO) units on standalone website matters.
Company Corporate Website
- Manage, Develop, Update and Refresh content and visuals on company corporate website to align with refreshed brand and ensure its relevancy as a key touchpoint for public facing information and experience.
- Engage Webpage users (other company units) on alignment of content, brand positioning and industry best practices.
- Works with external web vendor to ensure website employs best practices, is up-to-date, addresses the needs of the audience, and is well-executed in line with core strategy.
- Coordinate with Infocomm Team (ICT) on technical aspects of the revamp, overseeing and ensuring that a consistent look and feel is delivered across all pages.
Company Intranet
- Supports System Owner of company Intranet and works with ICT to manage company Intranet content, ensuring consistent look and content that aligns with the company brand.
- Engage and carry out user experience discussions and reviews with the intent of supporting internal company digitalization efforts.
Campaigns
- Conceptualize and execute integrated marketing campaign, consisting of both ATL and BTL efforts to create awareness on refreshed company brand.
- Supports the IM Team in collaboration with Brand team to roll out the WOPA brand expression and experience, and articulate company’s vision, mission, taglines, and corporate values (VMTV) across all touchpoints, including the company Anniversary.
- Coordinate and provide guidance to company units on marketing efforts to support refreshed brand through company touchpoints.
Others
- Coordinate with ICT and other Whole-of-Government (WOG) on internet security matters pertaining to Government websites
- Represent MDCD in meetings and other website related forums / Workgroups.
- Provides secretariat support for meetings and other programmes, including comms to stakeholders
- Assists in procurement process from preparing specifications for GeBIZ ITQs/ITTs to awarding of contracts
- Ensure compliance with all government financial, procurement and governance guidelines.
Projects
- Support the team in the publication of the commemorative book to celebrate company’s 65th Anniversary in 2025
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PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R22111375 Chua Jie Lin
