Key Responsibilities
- Develops abstract scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
- Recommends investment decisions for new product development
- Conducts abstract competitive analysis for specific products or product lines. Drives Red Team Analysis
- Assists with abstract pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
- Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
- Understands technical and business environments. Assists with the development of strategies to meet business objectives
- Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
- Manages release of abstract products through the end of their product life cycle
Functional Knowledge
- Regarded as the technical expert in their particular field
- Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function
Business Expertise
- Anticipates business and regulatory issues; recommends product, process or service improvements
Leadership
- Leads projects with notable risk and complexity; develops the strategy for project execution
Problem Solving
- Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
Impact
- Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines
Interpersonal Skills
- Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view
