JOB DESCRIPTION
THIS IS A 2-YEARS RENEWABLE / CONVERTIBLE CONTRACT ROLE.
The Marketing Communication Principal Executive is responsible for supporting the development and execution of communication initiatives, with a focus on media relations and social media, as well as public engagement.
The candidate will be a key member in the Marketing Communication and Public Engagement team of Defence Collective Singapore (DCS); as a brand custodian of Singapore Discovery Centre, Singapore Navy Museum and upcoming brands to be subsumed under the DCS umbrella.
Responsibilities:
- This role will work closely with the Assistant Director to drive media and influencer engagement and manage social media platforms with engaging content.
- Media Relations
- formulate and execute communication strategies and plans in support of DCS’ communication objectives: to strengthen brand/public image and the alignment to organisational mission of championing the Singapore and defence story.
- Build and maintain good relations with the media from both traditional and social media platforms and manage the preparation of media materials.
- Social Media - Strategise data-driven communication, manage social media channels for the brands under DCS. That includes content creation, follower engagement and data analytics to measure effectiveness.
- Build and execute social media strategies, generate and publish daily content, optimise DCS brand pages on various platforms, moderate user-generated content and analyse social data.
- Public Programming - To develop engaging and impactful public programmes for young families/youth.
- Stay up-to-date on the latest trends in digital marketing and social media.
Requirements
- Bachelor's degree in marketing, communication, or a related field.
- Min 3-5 years of experience in marketing communication, with a focus on media relations and social media.
- Good command of the English language. Proficiency in a second language will be an added advantage.
- Strong understanding of social media platforms, and competent in editing photographs and short-form videos.
- Excellent writing and verbal communication skills.
- Ability to work independently and as part of a team.
- Excellent organisational and time management skills; meeting tight deadlines and work under pressure.
- Great attention to details; with a flair for aesthetics.
- Adequate knowledge on Adobe Creative Cloud software.
- Competent with a strong marketing acumen, result oriented and loves to create content for social media.
- Creative, cheerful and fun-loving!
