Overview:
We are seeking a highly motivated and experienced Global Sales Strategy and Market Intelligence Manager to join our dynamic team. As a pioneering company in the new energy intelligent complete logistics chain sector, we are dedicated to revolutionizing the industry with our innovative electric vehicles and services. Our mission is to lead the transition towards sustainable transportation solutions by providing cutting-edge technologies and services that enhance efficiency, reduce environmental impact, and drive business growth. Reporting directly to our Global Sales Head, the successful candidate will play a key role in driving sales growth and enhancing market competitiveness by developing strategic sales plans and providing actionable market insights.
Responsibilities:
Market Analysis:
· Conduct thorough market research to understand the dynamics of your target market, including its size, growth potential, trends, and key players.
· Identify your target customers, their needs, preferences, and buying behavior.
· Analyze your competitors to understand their strengths, weaknesses, strategies, and market positioning.
Product Assumptions:
· Define the assumptions underlying your product, including its features, benefits, and value proposition.
· Validate these assumptions through market research, customer feedback, and testing.
Product Configuration:
· Determine the specifications, features, and variations of your product to meet the needs of your target market.
· Consider factors such as product design, packaging, branding, and any customization options.
Selling Price:
· Set the pricing strategy for your product based on factors such as production costs, competitive pricing, perceived value, and market demand.
· Consider pricing tactics such as penetration pricing, premium pricing, or value-based pricing.
Sales Volume Forecasting:
· Estimate the expected sales volume for your product based on market demand, customer behavior, and sales projections.
· Use historical data, market trends, and industry benchmarks to inform your sales forecasts.
Product Mix:
· Determine the product mix or product portfolio that best aligns with your market strategy and customer needs.
· Consider offering a range of products with different features, price points, and target segments to maximize market coverage and revenue opportunities.
Competitive Analysis:
· Conduct a comprehensive analysis of your competitors to assess their strengths, weaknesses, and market positioning.
· Identify areas where your product can differentiate and compete effectively, such as quality, price, innovation, or customer service.
· Develop strategies to capitalize on your competitive advantages and mitigate potential threats.
Sales Strategy Development:
· Lead the development of comprehensive global sales strategies to drive revenue growth and market expansion.
· Collaborate with cross-functional teams to align sales strategies with overall business objectives and market opportunities.
· Identify key growth areas, market segments, and target customers to prioritize sales efforts effectively.
Requirements:
· Strong strategic thinking and analytical skills, with the ability to develop and execute effective sales strategies.
· Extensive experience in market analysis, including market trend analysis and competitor analysis.
· Proficiency in market research methodologies, competitive analysis tools, and data visualization techniques.
· Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse stakeholders.
· Experience working in a global or cross-cultural environment is a plus.
· Excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels.
· Bachelor's degree in business, marketing, engineering, or related field; MBA or equivalent preferred.
Join Us:
If you are a results-oriented sales and business development leader with a passion for driving growth and success in the commercial vehicles industry, we invite you to join us on our journey. Apply now and be a key contributor to our mission of delivering innovative solutions and exceptional value to our customers globally!
